The 32nd Dubai Shopping Festival runs for 45 days, from 4 December 2026 to 17 January 2027. It brings mall raffles, Festival Nights, the Market Outside The Box and, new this year, a Beach Canteen at Nessnass Beach Jumeirah (Emirates 24/7). Last season had more than 100 events and prizes worth over AED 11 million. For shops, DSF is the busiest sale season of the year, and the stores with the clearest signs get the most walk in customers. Here is a simple checklist to get your signage ready.

Key dates

2 and 3 December: UAE National Day holiday (expected). See our UAE National Day 2026 guide.
4 December 2026: Dubai Shopping Festival starts.
31 December: New Year’s Eve, one of the busiest shopping nights.
17 January 2027: Dubai Shopping Festival ends.

Plan your signs to cover all three moments: National Day, DSF sale and New Year, so you only need one design and print run.

1. Shop window

Static window clings for “Sale” and “Up to 50% off” messages. They peel off without leaving glue.
Clear stickers and PVC stickers for longer lasting window graphics.
A backlit light box or ultra thin light box so your offer shines at night.

2. Entrance and walkway

Roll up banners at the door.
A frame sidewalk signs for outlets on the street.
Feather flags for open air markets and outdoor stalls.
Inflatable arches and air dancers for big launches and sale events.

3. Inside the store

Hanging signs to show discounts above each section.
Table tents and acrylic counter signs for prices and QR codes.
Vinyl banners for walls and stock rooms turned into sale areas.

4. Take away marketing

Flyers and postcards with your offers and location.
Custom stickers to brand shopping bags and packaging.
Business cards with your WhatsApp number for repeat orders.

A note on permits

Temporary sale graphics inside your shop window are simple. If you plan to change your main shop sign or put signs outside your shopfront, read our Dubai shop sign rules guide first. Al Burooj Advertising can handle the DET sign permit for you.

Frequently asked questions

When is the Dubai Shopping Festival 2026?

The 32nd Dubai Shopping Festival runs from 4 December 2026 to 17 January 2027.

Can I reuse my sale signs next season?

Yes. Light boxes, roll up stands and A frame signs can be reused with new printed graphics, and static clings can be peeled off and stored.

Do you deliver to malls across the UAE?

Yes. We deliver across all seven emirates and ship internationally. Prices exclude permits, approvals and installation services.

Ready for the sale season? Browse our signs and banners and displays, or email your shop details to hello@alburoojadvertising.com for a quote.