Automechanika Dubai, the region’s biggest automotive aftermarket show, runs from 10 to 12 November 2026. This year it moves from Dubai World Trade Centre to the Dubai Exhibition Centre at Expo City. The 2025 edition had more than 2,273 exhibitors from 63 countries and 50,408 visitors from 162 countries, so standing out on the floor takes good branding.

Key facts for exhibitors

Dates: 10 to 12 November 2026
Venue: Dubai Exhibition Centre (DEC), Expo City Dubai, reached by Dubai Metro and major roads
Who visits: distributors, workshop owners, fleet managers and parts buyers from across the Middle East and Africa
New venue tip: the inside of Expo City is car free, so light, portable displays that pack into carry bags are easier to bring in and set up

Stand branding checklist

Back wall: a straight zip up display (about 305 x 244 cm) for a shell scheme stand, or a wide zip up display (about 610 x 305 cm) for a bigger space.
Curved wall: a curved pop up display gives a corner or island stand more presence.
Counter: a backlit counter for product demos and lead scanning. The light draws eyes from across the aisle.
Table covers: branded table covers hide boxes and stock under the table.
Roll up banners: two or three roll up banners for product ranges, brands you distribute and your QR code.
Flags: feather flags help visitors find you in a large hall.

Print to hand out

Brochures and catalogues with part numbers and price lists
QR code business cards that link to your catalogue or WhatsApp
Presentation folders for distributor packs
Roll labels and stickers for samples and packaging

Simple tips for a busy three days

Check the organiser’s stand rules for height and graphic sizes before you send artwork.
Put your main message at eye level. Most visitors walk past in seconds.
Use your brand colours and one strong product photo instead of lots of small text.
Order early so your artwork can be checked and proofs approved before the show.

After the show

Most stand pieces can be used again. Your back wall and roll ups can go into your showroom, and the same artwork works for shop signs. See our guide to garage and car workshop signs in Dubai, and if you also exhibit at other shows, our GITEX stand checklist and banner size guide will help.

Frequently asked questions

When and where is Automechanika Dubai 2026?

From 10 to 12 November 2026 at the Dubai Exhibition Centre, Expo City Dubai.

Which display size fits a shell scheme stand?

A 305 x 244 cm zip up display is a popular choice for small stands, but shell scheme wall sizes vary, so check your stand drawing from the organiser before you order.

Do you deliver to Expo City?

Yes. Al Burooj Advertising delivers across all seven emirates and ships internationally.

Do your prices include installation?

Prices on our product pages exclude permits, approvals and installation services.

Exhibiting at Automechanika? Browse our Events And Trade Show range or email your stand size and logo to hello@alburoojadvertising.com and our team will send you a quote.